随着互联网信息技术的快速发展,使互联网金融发展模式成为一种不可逆转的趋势。近年来,保险行业得以快速发展,为我国社会经济发展发挥着有力的推动性作用。然而,在互联网金融模式下,保险营销能力明显降低,致使其存在许多问题,直接对保险行业的健康可持续发展产生阻碍影响。对此,本文主要从互联网金融模式视角着手,对保险营销中的问题进行分析,并提出促进该行业可持续发展的策略。 With the rapid development of Internet information technology, the Internet financial development mode has become an irreversible trend. In recent years, the insurance industry has been able to develop rapidly and has played a powerful role in promoting the social and economic development in our country. However, under the internet financial model, the marketing capability of insurance has been significantly reduced, causing many problems and directly hindering the healthy and sustainable development of the insurance industry. In this regard, this article mainly from the perspective of the Internet financial model to analyze the problems in insurance marketing, and put forward strategies to promote the sustainable development of the industry.