通化市“医药城”蓬勃发展,销售业务遍及全国,但是大多数营销人员缺乏专业技能,素质参差不齐,因此,必须加强职工大学《市场营销学》教学。在加强理论教学的同时,要拓展学生视野、掌握全新营销观念;开展案例教学;鼓励学生靠近市场,参与营销实践;培养学生诚信、良好的人际交往能力。 Tonghua City’s “Medical City” is booming and its sales operations are spread all over the country. However, most marketers lack professional skills and their qualities are uneven. Therefore, it is necessary to strengthen the education of “University Marketing” at the staff university. While strengthening theoretical teaching, it is necessary to expand students’ horizons and master new marketing concepts; to develop case teaching; to encourage students to be close to the market and participate in marketing practices; to cultivate students’ integrity and good interpersonal skills.