在智慧旅游发展大背景的指导下,“互联网+旅游”模式在旅游市场上得到广泛的应用,然而“互联网+旅游”呈现出诸多问题,本文立足旅游发展的新趋势,分析智慧旅游和“互联网+旅游”之间的关系,并以在线旅游市场发展较为迅猛的途牛旅游公司为例,剖析以我国旅游电商企业在“互联网+”的时代浪潮下所遇到发展瓶颈,探索该类企业把握和利用好“互联网+”的网络平台,不断创新和优化“互联网+旅游”发展模式的对策。 Under the guidance of the background of the development of smart tourism, “Internet + travel ” mode has been widely used in the tourism market, however, “Internet + travel ” presents many problems. This article based on the new trend of tourism development, analysis of wisdom Tourism and “Internet + travel ”, and the more rapid development of online travel market, cattle tourism company, for example, analysis of China’s tourism e-commerce enterprises in the “Internet + ” under the tide of the times To develop the bottleneck and explore such enterprises to grasp and make good use of “Internet + ” network platform, continuous innovation and optimization “Internet + travel ” development model of countermeasures.