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如今,传媒业的发展日新月异,网络的快速发展也使得新的问题不断产生。中国目前也正值社会的一个转型期,各种不确定性的混杂繁多的信息在网络上不断传播与扩散,微博作为当今最流行的一种自媒体形式,也容易成为谣言疯狂滋长的土壤,不可避免地伴随着隐藏的风险以及危机,很可能导致群体性心理失衡现象加重。在自媒体时代,谣言的传播易引发公众心理恐慌,谣言传播可能会破坏社会安定、引发新的社会危机。本研究基于新近发生的“网传樱桃有毒”事件来分析这种病毒式的谣言传播的特点以及如何对其进行有效控制,从而减少社会负面影响,以期对网络谣言在危机事件中的监管控制与相关问题的研究有所助益。
Nowadays, with the rapid development of the media industry, the rapid development of the Internet has brought new problems constantly arising. At present, China is also in a period of social transition. Various kinds of information with various uncertainties are constantly spreading and spreading on the Internet. As one of the most popular forms of self-media today, microblogging can easily become a soil where rumors grow wildly , Inevitably accompanied by hidden risks and crises, is likely to lead to an increase in group psychological imbalances. In the media age, the spread of rumors can easily lead to public panic. The spread of rumors may undermine social stability and trigger a new social crisis. This study analyzes the characteristics of this viral rumor spread and how to control it effectively so as to reduce the negative impact of the society based on the recent “net-cherry poisoning” incident, in order to monitor the rumors of cyber rumors during the crisis Research on control and related issues is helpful.