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外贸市场一直以其简单的操作模式和低廉的管理成本备受中国生产企业的追捧。因此不管经济危机还是贸易壁垒的冲击,不少外向型企业仍坚守外销阵地,勇往直前。中国是世界玩具生产大国,出口的玩具约占全球玩具市场的70%。中国玩具企业如何在这块大蛋糕中,保持甚至占据更大的份额,相信这是玩具行业人士感兴趣的话题。为此本刊特别邀请了来自法国、比利时、印度的采购商,畅谈当地玩具消费状况,及当地进口商对中国玩具厂商的寄语,以供着意开拓这些市场的人士参考。
The foreign trade market has been highly sought after by Chinese manufacturers for its simple operation mode and low management cost. Therefore, regardless of the economic crisis or the impact of trade barriers, many export-oriented enterprises still stick to export positions and move forward. China is a big toy producing country in the world. Toys exported account for about 70% of the global toy market. Chinese toy companies how to maintain or even occupy a larger share of this big cake, I believe this is a topic of interest to the toy industry. To this end, the magazine specially invited buyers from France, Belgium and India to talk about local toy consumption and the message from local importers to Chinese toy manufacturers for reference to those who are interested in developing these markets.