论文部分内容阅读
“超级大盘”淡出京城从1990年代开始,在中国大陆房地产事业的发源地广东,大盘开发风起云涌;2001年,著名房地产策划师王志纲写出了一部《大盘时代》,对于大盘开发做了理论上的总结。很快,“大盘时代”的概念红遍中国的大江南北,“要做开发,就做大盘”的开发理念更是被不少开发商奉为经典。二三十万平方米不值一提,五六十万平方米稍稍擦边,百八十万平方米小意思,二三百万平方米也不算庞然大盘。一时间,超级大盘涌现势头之猛,“大盘造城说”风行一时。从1999年到2003年期间,广州市上百万平方米的大盘项目层出不穷,碧桂园、星河湾、奥林匹克花园等项目,更是成为大盘时代的范本。大盘们在广州的成功,使得腰包鼓鼓的开发商们开始转战北京、上海、天津等地。2000年,百万平方米的超级大盘开始登陆北京,回龙观、
“Super market ” fade out of the capital From the beginning of the 1990s, in mainland China, the birthplace of real estate business in Guangdong, the broader market surging; 2001, the famous real estate planner Wang Zhigang wrote a “broader market era,” for the broader market development done Theoretical summary. Soon, “market era ” concept popular in China’s major rivers north and south, “to do development, to do big ” development concept is even regarded by many developers as a classic. Two or three hundred thousand square meters worth mentioning, five or six hundred thousand square meters a little margin, eight million square meters little meaning, two or three million square meters is not huge market. For a time, the momentum of the emergence of super-fierce market, “market makes the city that ” popular moment. From 1999 to 2003, Guangzhou’s millions of square meters of large-scale market projects endlessly, Country Garden, Chateau, Olympic Garden and other projects, but also become a model of the broader market era. The success of the market in Guangzhou, making the pockets of developers who have started fought in Beijing, Shanghai, Tianjin and other places. In 2000, one million square meters of super market began landing in Beijing, Huilongguan,