260-21-2014社会化媒体在图书馆阅读推广中的应用现状及策略研究/高灵溪,王翠萍(东北师范大学计算机科学与信息技术学院)//图书馆学研究,2014(5):77-82社会化媒体就是通过互动双向的网络平台,吸引用户参与其中,形成共同意义空间的某种社区。作为给予用户极大参与空间的新型在线媒体,近年来社会化媒体发展迅速,类型和功能越来越多样化,使用率也日益增高。本文对社会化媒体在图书馆阅读推广中的应用现状进行了调查分析,从不同类型的社会化媒体在 260-21-2014 Application of Social Media in Library Reading Promotion and Strategy Research Gao Lingxi, Wang Cuiping (College of Computer Science and Information Technology, Northeast Normal University) // LIBRARY RESEARCH 2014 (5): 77 Social media is a kind of community that attracts users to form a common sense space through an interactive two-way network platform. As a new type of online media that gives users a great deal of space to participate, in recent years social media has developed rapidly, its types and functions have become more and more diversified, and the utilization rate has also been on the rise. This article has carried on the investigation analysis to the social media in the library reading promotion application present situation, from different types of social media in