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旅行社业的不断发展,旅行社为了生存、发展越来越重视对客户资源的抢占与竞争,价格便是有着直接影响的教学内容,对吸引旅游者有最直接的新引力。不过,会展旅游是近些年逐渐在沈阳旅行社兴起的一种旅游业的亮点,其市场潜力大以及客户群稳定的特点使之受到旅行社的广泛欢迎,另外会展旅游对旅行社的发展、沈阳的经济以及整个国民经济的提高都有着非常明显的作用,但是做好开发会展旅游市场的高标准以满足高消费人群的需求以及有优质服务的问题也非常突出。本文便针对沈阳市旅行社发展会展旅游为重点,重点分析了市场现状以及优势和劣势,并对在沈阳开发旅行社会展旅游市场进行展望。
The continuous development of travel agencies, travel agencies in order to survive, the development of more and more attention to the preemption and competition of customer resources, the price is a direct impact on the teaching content to attract tourists the most direct new attraction. However, MICE tourism is a bright spot in the tourism industry that has gradually emerged in Shenyang Travel Service in recent years. Its great market potential and stable customer base make it widely welcomed by travel agencies. In addition, the development of MICE tourism for travel agencies, Shenyang’s economy As well as the improvement of the national economy as a whole. However, the issue of developing a high standard of the MICE market to meet the needs of the high-consumption groups and providing excellent services is also prominent. This article will focus on the development of MICE tourism development in Shenyang City, focusing on analysis of the market status and advantages and disadvantages, and development of tourism in Shenyang travel MICE exhibition prospects.