1 迎接品牌竞争的时代先讲一个故事。森林公园养着几百只梅花鹿,公园的环境非常好,吃得也非常好,而且没有敌人。但是,几年以后,管理者发现里面的鹿少了很多,后来公园的管理人放了几只狼进去,在狼的追赶下,梅花鹿每天不断地奔跑,除了老弱病残的鹿被吃了以外,其他的体质都增强了。这说明什么呢?我们需要竞争,竞争使我们更累,但是也会让我们跑得更快。二战结束后,大批盟军高级军官退休了,脱下了军装,这时候他们到企业去了,说我们要去打另一场战役,他们中间很多人成为了领袖,在另个岗位上也同样取得了成功。从本质上讲市场和战场是没有区别的,因为 1 to meet the era of brand competition to tell a story. There are hundreds of sika deer in Forest Park, the environment in the park is very good, the food is very good, and there is no enemy. However, a few years later, the manager discovered that the deer inside was a lot less, and later the park manager put a few wolves in. Under the chase of the wolf, the sika deer ran continuously every day, except the sick deer was eaten Other than that, the rest have been strengthened. What does this mean? We need to compete, the competition makes us more tired, but it will also make us run faster. After World War II, a large number of high-ranking Allied military officers retired and took off their uniforms. At this time they went to the enterprises and said we were going to fight another battle. Many of them became leaders and in the same post achieved success. In essence, there is no difference between the market and the battlefield because