当前世界上一些经济发达国家,其强大的经济实力无不与日益发展的广告事业密切相关。美国是世界上最发达的资本主义国家,其商业与广告也均较发达。美国每年的广告投资占世界第一位,广告从业人员已达20万。占全国人口的千分之一。日本广告业作为后起之秀,无论是从宣传战略上,还是在广告表现的技巧上,都独树一帜。日本各大企业皆有明智而坚定的广告意识,加上产品的高质量标准,为日本产品销往全球起了极大作用。 In some economically developed countries in the world, their strong economic strength is closely related to the growing advertising industry. The United States is the most developed capitalist country in the world, and its business and advertising are also more developed. In the United States, annual advertising investment accounts for the first place in the world, and the number of advertising employees has reached 200,000. One-thousandth of the population of the country. As a rising star, the advertising industry in Japan is unique in both its propaganda strategy and its performance in advertising. Every major company in Japan has a sensible and steadfast sense of advertising, coupled with the high quality standards of its products, which have contributed greatly to the global sales of Japanese products.