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在商业化、娱乐化的浸润之下,电视的教化功能、文化功能、信息功能正在逐渐被时尚化、娱乐化浪潮所淹没。相对于纷繁众多的节目形态来讲,科教节目完全属于其中的“弱势”,要想成功切分市场蛋糕,从中分得一杯有质量的羹,必须在节目实用性和可看性等方面下功夫。由于经济的快速发
Under the commercialization and entertainment infiltration, the educational function, cultural function and information function of TV are gradually being overwhelmed by the wave of fashion and entertainment. Compared to the numerous programs, science and education programs are totally among the “weaknesses”. If we want to successfully divide market cakes and get a cup of quality food, we must work hard on program practicality and viewability . Due to the rapid economic development