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格劳宾登位于瑞士东南部,是瑞士水疗度假胜地,一位老大爷在当地群山之中打开电脑,远在瑞士苏黎世中央车站里,经过的游客们出于好奇,在广告牌前停了下来,在不同的时空,他们与这个老大爷开始在线交流。老大爷现场向他们发出来此地一游的邀约,如果你想来一场说走就走的旅行,那么来吧,老大爷已经现场为你出票了。科技的力量加上绝妙的创意,又一次让我们惊呆,广告可以为我们的生活带来如此不经意的惊喜,在现代社会,你就是可以这么任性。
Located in southeastern Switzerland, Graubünden is a Swiss spa resort where an old man turns on a computer among local mountains far from Zurich’s Central Station. The tourists pass out of curiosity and stop in front of the billboard Down, in a different space, they started online communication with the old man. Grandpa sent to them on the spot an invitation to visit here, if you want to come to a walk away, then come on, the old man has been out for you on the spot. With the power of technology and wonderful ideas, let us again shocked, advertising can bring such a casual surprise in our lives, in modern society, you can be so headstrong.