在新时期,我国社会经济发展越来越迅速,经济发展的形式也呈现出多样化,高校体育经济作为一种重要的经济形式,对于推动社会经济发展有着重要的作用,其发展状况也备受国家、政府及社会大众的关注。本文在分析了高校体育经济运行存在的问题之后,提出了高校体育经济的几种大致发展路径,并探索了高校体育经济的运行模式。 In the new era, the social and economic development of our country is becoming more and more rapid and the forms of economic development are also diversified. As an important economic form, the sports economy in colleges and universities plays an important role in promoting social and economic development, and its development is also greatly affected National, government and public concern. After analyzing the existing problems in the economic operation of PE in colleges and universities, this paper puts forward several general development paths of the PE economy in colleges and universities, and explores the operation mode of PE in colleges and universities.