报纸既是社会的宣传者,又是社会的组织者。如何发挥报纸的社会组织作用?我们报社在近两年多的时间里,策划和组织了20多个有较大影响的社会活动,提高了编采人员的社会组织能力和读者的参与度,促进了报纸质量的提高,扩大了报纸发行,带动了广告开发,提高了整个报社的知名度,使报社的无形资产进一步得到了积累和增值。 The newspaper is both a propagandist of society and an organizer of society. How to give full play to the newspaper’s social organization role? In the past two years or so, our newspaper has planned and organized more than 20 influential social activities, enhanced the ability of social organizations and editors of editors, and promoted The improvement of the newspaper quality, the expansion of the newspaper distribution, the promotion of advertisement development and the enhancement of the visibility of the newspaper have made the newspaper’s intangible assets further accumulated and added value.