自互联网成为一种革命性的大众媒体以来,其发展速度之快令人惊叹。而作为世界最大朝阳产业的旅游业,当它与电子商务这一新兴模式相结合时,其潜藏的商业价值表露无遗,着力发展旅游电子商务势在必行。本文试图从分析旅游电子商务存在的问题入手寻找其发展对策。 Since the Internet became a revolutionary mass media, its rate of development has been phenomenal. As the world’s largest sunrise industry tourism, when it combines with the emerging mode of e-commerce, its hidden commercial value is fully exposed, efforts to develop tourism e-commerce is imperative. This article attempts to start from the analysis of the problems of tourism e-commerce to find its development strategy.