工业产品的竞争实质上是技术设计智能的竞争。归为一点就是创造力的竞争。如何培养工业设计专业学生的设计创造力，关键一点是要建立正确的设计观念。观念在设计中起决定性的作用。设计观念是设计思维的起点与方向，并贯穿于创造构思的全过程。一、设计思维中所涉及到的形体概 The competition of industrial products is essentially the competition of technical design intelligence. To be at one point is the competition for creativity. How to cultivate the design creativity of industrial design students, the key point is to establish the correct design concept. Ideas play a decisive role in the design. Design concept is the starting point and direction of design thinking, and throughout the whole process of creating ideas. First, the design thinking involved in shape