2008央视招标大幕以80多亿落幕,央视的奥运传播蛋糕被国际国内一线品牌分享。绝大多数本土成长型广告主同样需要借助奥运机会快速成长,也正在积极寻找其它可利用、对其有价值的其他媒体资源进行宣传。对于非奥运传播机构来说,也面临着如何在08年打出自己的媒体策略和经营策略,和央视进行差异化竞争的问题。鉴于此,本期我们邀请 2008 CCTV tender curtain ended more than 80 billion, CCTV Olympic spread cake was first-line brands to share internationally and domestically. The vast majority of local growth advertisers also need to use the Olympic Games opportunities for rapid growth, is also actively looking for other available, its valuable other media resources to promote. For non-Olympic media, it also faces the issue of how to launch their own media strategy and business strategy in 2008 and to differentiate and compete with CCTV. In view of this, this issue we invite