网络文学就是网络媒介时代的文学形态,它是网络媒介带来的新尺度的反映。网络文学对传统的文学观念造成了巨大冲击,而更重要的是新的文学理念的产生。本文用麦克卢汉的理论,对网络文学这一现象作出分析,也肯定了网络文学的价值及其良好的前景。 Internet literature is the literary form of the era of Internet media, it is a reflection of the new standards brought by the Internet media. Internet literature has caused a huge impact on the traditional concept of literature, but more importantly, the emergence of a new literary concept. This article uses the theory of McLuhan to analyze the phenomenon of Internet literature and also affirms the value of Internet literature and its good prospects.