基于青岛蓬勃发展的旅游事业及有限的旅游接待能力之间的矛盾展开研究,证明家庭旅馆的必要性及发展前景;研究其电子商务的发展现状,并结合地区性特点对其存在的问题提出改进措施,以利于青岛经济旅游业的持续发展。 Based on the research on the contradiction between Qingdao’s booming tourism industry and limited tourist reception capacity, it proves the necessity and development prospects of family hotels; studies the development status of its e-commerce, and proposes improvements to its existing problems based on regional characteristics. Measures to facilitate the continued development of Qingdao’s economic tourism.