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微博作为互联网时代的产物,它活跃在网民们的指间,被应用在各种社会热点中,甚至成为引起争端的工具。微博作为一种有效又时兴的传播载体,对于政治传播也有独特的助攻作用。本文将以新浪微博为例,分析微博政治传播中主体的作用以及出现的问题,为微博政治传播提供更加有效的建议措施。一、微博政治传播及其传播特点(一)微博政治传播1.新浪微博新浪微博自2009年8月开始截至2014年,月活跃用户1.438亿,日活跃用户6660万,其中包括政府机
As a product of the Internet era, Microblogging is active among netizens and has been used in various social hot spots and even become a tool causing disputes. Weibo, as an effective and fashionable communication carrier, also has a unique assisting role in political communication. This article, taking Sina Weibo as an example, analyzes the role and problems of the subject in Weibo’s political communication and provides more effective suggestions and measures for Weibo’s political communication. I. Weibo Political Communication and Its Dissemination Features 1. Weibo Political Communication 1. Sina Weibo Weibo Sina Weibo started from August 2009 As of 2014, there were 143.8 million active users and 66.6 million daily active users, including the government machine