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随着我国市场经济的出现,各种新闻媒体之间的竞争日趋激烈,曾经是千家万户获得新闻信息主要渠道的广播传媒,在报刊、电视等众多媒体的冲击下,已很难重抖昔日雄风。那么,广播宣传的出路何在?在众多的空中对手面前,各家电台如何通过有效手段提高自己节目的收听率?实践证明:只有不断提高广播节目质量,使广播成为人们的良师益友,才能在市场大潮中站稳脚跟。江苏南通人民广播电台在《新闻时空》板块中大胆地采取了“听众说新闻”的形式,把
With the advent of the market economy in our country, the competition among various news media has become fiercer and fiercer. Broadcasting media, once used by thousands of households as the main channel for obtaining news and information, has been hard pressed to shake the past with the impact of newspapers, television and many other media outlets Treasures. So, what is the way out for broadcasting? In front of numerous air rivals, how can radio stations improve the listening rate of their own programs through effective measures? Practice has proved that only by continuously improving the quality of radio programs and making radio a good teacher and mentor can the market tide In a firm foothold. Nantong, Jiangsu People’s Broadcasting Station in the “news space” plate boldly adopted the “audience said the news” in the form of