服务乃企业的生命之源、立足之本,对邮政企业尤为如此。服务的优劣,取决于员工服务水平和服务意识,而员工的服务意识尤为重要。笔者认为,奖罚并用,才能收到最佳效果。理由如下:其一,以奖代罚,只奖不罚,确有激励之作用,但不足以让所有员工时刻保持良好的服务意识,同时对服务差的 Service is the source of the enterprise’s life, based on this, especially for postal enterprises. The merits and demerits of service depend on the staff’s service level and service awareness, and staff’s service awareness is especially important. The author believes that reward and punishment and use, in order to receive the best results. The reasons are as follows: First, the reward and penalty, only impunity, does have a stimulating role, but not enough for all employees to always maintain a good sense of service, while poor service