企业在创业之后要想做强做大,就必须要做好品牌。品牌有三个要素——一流的产品、成功的宣传、诚信的品质。没有诚信的品质是不行的。现在跟大家探讨的,不是诚信与竞争力的关系,而是我们到目前为什么还在讲诚信,为什么诚信会成为社会的稀缺资源?现在之所以存在诚信缺乏的情况,我认 Enterprises in the business to become stronger and bigger, we must make a good brand. Brand has three elements - first-class products, successful publicity, integrity and quality. No integrity of the quality is not enough. What we are talking about now is not about the relationship between integrity and competitiveness, but why are we still talking about honesty now and why honesty can become a scarce resource for society? The reason why there is a lack of integrity now is, I think