随着2005年的到来,我国将迈入加入WTO的后过渡期,并全面履行加入世贸承诺。届时,进出口产品的关税将降到承诺的水平,服务业开放的水平也已达到或接近世贸谈判的最终要求, 这也就意味着我们的很多企业将进入全球竞争体系。但是,我们企业的规模、经营机制、管理水平和人员素质与国外同行相比明显处于不利地位,我们的企业要在激烈的竞争中取胜还面临很大难度,而近年关系营销的兴起与实践则无疑为我们企业构建竞争优势提供了必要的途径。 With the advent of 2005, our country will move into the post-transition period of joining the WTO and fully fulfill its promise of joining the WTO. By then, the tariffs on imported and exported products will fall to the promised level. The level of opening up of service industries has also reached or is close to the final demand of the WTO negotiations, which means that many of our enterprises will enter the global competition system. However, the scale, operating mechanism, management level and quality of our enterprises are clearly at a disadvantage compared with their foreign counterparts. It is still very difficult for our enterprises to win in the fierce competition. However, in recent years, the rise and practice of relationship marketing No doubt for our business to provide the necessary competitive advantage.