一家饮料公司决定在非洲某国开拓市场,便派去了一支精锐的营销团队。这批人一到非洲后,就立即花重金买下了当地电视台黄金时段的广告播放权,接着又在城市的街头巷尾树起了高大的广告牌,最后还雇佣了大量当地人到处散发广告传单。令人遗憾的是,这里的人似乎对这种饮料并不感兴趣,有时成箱的饮料摆在街头让人免费试饮,试饮者亦寥寥无几。 A beverage company decided to open up a market in a country in Africa, they sent an elite marketing team. Immediately after they arrived in Africa, the group bought heavily for the prime time of the local television station and then bought billboards in the streets of the city. In the end, they employed a large number of locals to distribute leaflets. Unfortunately, people here seem to be not interested in this drink, and sometimes boxes of drinks on the streets for people to try for free, drink few pilot.