相当一个时期以来,医药广告在各类媒体中占有相当的比重。其中,某些内容严重失实,具体表现为:一是某些医疗美容机构与药品生产厂商的广告严重脱离批文,夸大其辞,欺骗消费者;二是有些广告不顾事实,对医护人员、美容效果和药品疗效片面包装,向患者推荐;三是有些医疗广告以患者写感谢信等形式出现,片面夸大疗效,误导患者;四是某些新闻媒体降低医药广告的审查标准,或者不查验是否有医药行政部门出 A considerable period of time, medical advertisements in a variety of media occupy a considerable proportion. Among them, some of the content seriously untrue, specifically as follows: First, some medical beauty agencies and drug manufacturers serious departure from the approval of the text, exaggerated, deceiving consumers; the second is that some advertisements regardless of the fact that the health care workers, cosmetic effects Third, some medical advertisements appear in the form of patients’ writing gratitude letters, which exaggerate the curative effects one-sidedly and mislead the patients. Fourth, some news media reduce the standard of medical advertisement screening or do not check whether there is medicine Administrative department out