本文通过对微博拓张这一新现象的样态分析,探讨了该现象带动下的网络社会化媒体间的勾连,及其所产生的网络结构变革。笔者认为,网络社会化媒体的拓张与相互勾连,将进一步改变网络媒体的内在结构,并将随着三网融合、移动媒体、应用软件的发展对传统媒体产生更多渗透影响,推动整个媒体格局变革。 This article analyzes the pattern of the new phenomenon of Weibo expansion and explores the connection between the network social media driven by the phenomenon and the change of network structure. The author believes that the expansion and interconnection of social media networks will further change the internal structure of online media and will further infiltrate the traditional media with the development of triple play, mobile media and application software, and promote the entire media Pattern change.