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新闻炒作是新闻信息资源在向社会公众需要的信息的转化过程中,对新闻信息资源的异度开发,使新闻传播呈现出违背新闻的客观公正,片面追求轰动效应甚至娱乐化的不良倾向。传媒欲实现对新闻信息资源的适度开发,必须坚持正确理念和立场,抓住新闻事件主要矛盾,多方位解读新闻事实,将新闻信息资源的持续有效开发与受众合理需求和社会公共利益结合起来。
News speculation is the news information resources in the process of conversion of information required by the public to the development of the diversity of news and information resources so that the news dissemination shows the objective and fair violation of the news and the unpleasant tendency of one-sided pursuit of sensationalism and even entertainment. In order to realize the proper development of news and information resources, the media must adhere to the correct concept and position, seize the major contradictions of news events, interpret the facts of news in various directions, and combine the sustainable and effective development of news and information resources with the reasonable needs of the audience and the social public interests.