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随着移动通信市场的发展和人民生活水平的提高,人们的移动通信消费观念发生了很大变化,消费心理日趋成熟。人们对移动通信业务的消费不再盲目地赶潮流、追时髦,而是开始讲求时尚和品味,根据自己实际的移动通信消费需求以及身份、气质、个人爱好和经济承受能力等方面选择适合于自己的移动通信服务,追求通信消费的个性化。力求避免消费大同,通信消费需求进入了个性化需求时代。“把选择还给用户”,实现移动通信定制化,这一趋势对移动通信企业的营销模式提出了新的要求。
With the development of mobile communication market and the improvement of people’s living standard, people’s concept of mobile communication consumption has undergone great changes and the consumer psychology has matured. People are no longer blindly follow the trend of consumer trends, chasing fashion, but began to emphasize fashion and taste, according to their actual consumption needs of mobile communications and identity, temperament, personal preferences and affordability, etc. choose for yourself Mobile communications services, the pursuit of personalized communications consumption. Strive to avoid spending Datong, consumer demand for communication into the era of personalized needs. “The choice returned to the user,” to achieve customization of mobile communications, the trend of mobile communications business marketing model put forward new requirements.