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中国的历史渊源流长,文化丰富多彩。在这片广阔的土地上孕育出了多姿多彩的华夏民族。中国人经常将色彩视为人们的心情,用色彩来表达内心的情感,在众多的色彩中红色最为突出,是中国人最喜爱的颜色。如果色彩被看做表情的话,那无疑就是抓住了产品所要表达的情感。在中华民族的历史长河中,“中国红”具有浓厚的民族文化色彩,是中国人几千年来的灵魂和心灵皈依。在平面设计中,中国红只要使用恰到好处,便能反映中国文化特点,提高设计水平,使平面设计本土化。
China has a long history and rich culture. In this vast land gave birth to a colorful Chinese nation. Chinese people often think of color as their mood and use color to express their inner feelings. Among the many colors, red is the most prominent one and is the favorite color of the Chinese people. If the color is seen as the expression, then it is undoubtedly to seize the product to express the emotion. In the long history of the Chinese nation, “China Red” has a strong national culture and is the soul and soul conversion of the Chinese for thousands of years. In graphic design, as long as the use of China Red just right, they can reflect the characteristics of Chinese culture, improve the design level, the localization of graphic design.