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微信公众平台的出现,大大提高当今大学生思想政治教育工作效率和有效性,增强高校思想政治教育者与大学生之间的互动性,给苦苦探索工作创新、期望提高工作效率的高校思想政治教育者们带来了新的机遇。但是带来机遇的同时,也带来了挑战,微信公众平台的信息便捷性、即时互动性能够极大影响大学生的思想观念。因此,微信公众平台的屹然崛起对大学生思想政治教育工作带来机遇的同时,也带来了巨大的挑战,大学生思政工作应充分把握这一历史机遇,建立有效、吸引力高、贴近大学生生活的微信公众平台,仍是一个新的课题。
The emergence of the WeChat public platform has greatly enhanced the efficiency and effectiveness of ideological and political education among college students today, enhanced the interaction between ideological and political educators and college students in colleges and universities, and provided ideological and political education for college ideological and political educators who are struggling to explore job innovation and expect to improve their work efficiency We have brought new opportunities. However, it brings opportunities as well as challenges. The convenience of information on the WeChat public platform can greatly affect the thinking of college students. Therefore, the rise of the WeChat public platform brings opportunities to college students’ ideological and political education. At the same time, it also poses a huge challenge. The ideological and political work of college students should fully grasp this historical opportunity and establish an effective, attractive and close university student life WeChat public platform is still a new topic.