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2006年中央电视台黄金资源广告招标总额为58.69亿元,在2005年52.48亿元的高基数上净增6.21亿元。中标企业在行业、地区分布上更为广泛,涌现出了许多黑马行业与新兴行业,有益于提高人民健康水平与生活品质的行业,表现尤为突出;中标企业从主要集中在东南沿海,开始向中西部地区渗透与蔓延;国有企业和国际品牌的中标额再一次大幅度增长。食品饮料、医药保健、日化、家电等重点行业稳中有升招标额的增长,首先源于传统的中标大户继续平稳增长。食品饮料依然是今年的第一大户,总额达到14.1185亿元。今年
In 2006, the total amount of tender for gold resources of CCTV was 5.869 billion yuan, a net increase of 6.21 billion yuan in 2005 with a high base of 5.248 billion yuan. Successful enterprises in the industry, the geographical distribution more widely, emerged many dark horse industry and emerging industries, beneficial to improve the people’s health and quality of life of the industry, the performance is particularly prominent; successful enterprises from the main focus on the southeast coast, Infiltration and spread in the western region; once again, the successful bidders for state-owned enterprises and international brands have risen sharply. The key industries such as food and beverage, medicine and health care, daily chemical and household appliances have been steadily increasing their bidding quota. First, the traditional successful bidders continue to grow steadily. Food and beverage is still the largest of this year, with a total amount of 1.41185 trillion yuan. this year