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煤炭企业营销管理改革是煤炭企业管理模式改革的重要组成部分。煤炭企业销售管理的改革工作应当以实现企业利润最大化为目标,以提升企业竞争能力为重点,面向市场营销工作的各个环节,市场营销过程当中的各个基本内容,都应当被囊括在改革的规划当中。本文将通过经济学和市场营销学的基本理论,对当前煤炭企业营销管理改革途径进行探究。
The reform of coal enterprise marketing management is an important part of the reform of coal enterprise management mode. The reform of the sales management of coal enterprises should take the realization of the maximization of corporate profits as the goal, to enhance the competitiveness of enterprises as the focus, for all aspects of marketing work, the marketing process of each of the basic elements should be included in the reform plan among. This article will explore the current marketing reform of coal enterprises through the basic theories of economics and marketing.