实施出口品牌战略是时代的需要、发展的选择。入世以来,中国企业参与国际竞争的国际环境、国内环境也在不断发生着变化,传统的依靠低生产成本、低价格营销竞争的以量的扩张为主的外贸增长方式受到严重挑战,转移到以质的提高为主的外贸增长方式上来。为适应这种改变,发展品牌战 The implementation of export brand strategy is the need of the times and the choice of development. Since China’s accession to the WTO, the international environment in which Chinese enterprises participate in international competition and the domestic environment are constantly changing. The traditional growth mode of foreign trade, which mainly relies on low production costs and low-cost marketing competition, and whose expansion mainly depends on the scale, has been seriously challenged and shifted to Improve the quality of the main way of foreign trade up. To adapt to this change, the development of brand warfare