收视率是一种测量工具,也是把广告业和电视业联结起来的一种市场信号。对于广告业,收视率是其制定媒体计划的重要依据,但不是唯一的依据。对于电视业,收视率作为节目评价体系中的指标之一是合理的,但是“唯收视率”则不可取。绿色收视率的提出体现了对满意度和收视率两种评估标准的综合考虑和双重尊重。 Rating is a measurement tool and a market signal that links the advertising industry to the television industry. For the advertising industry, ratings are an important basis for its formulation of media programs, but not the only basis. For the television industry, ratings as one of the indicators in the program evaluation system is reasonable, but “only ratings ” is not desirable. The proposal of green ratings reflects the comprehensive consideration and double respect of the two evaluation criteria of satisfaction and ratings.