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2011年9月19日,中国广告杂志社社长兼主编张惠辛先生,应赛立信媒介研究公司总裁黄学平先生邀请参加“全国BSM收听调查数据发布与调查技术应用高峰论坛暨2011SMR客户年会”这次全国广播界学术盛会,在会上,发表了题为《走进主流——网络时代的广播媒体价值新发现》的专题演讲。他从品牌营销的角度分析了广播媒体在网络时代的主流传播价值,阐述了收听率数据对于提升广播媒体在主流传播市场的影响力和促进广播广告市场的重要性,受到与会嘉宾的热烈欢迎。
On September 19, 2011, Mr. Zhang Huixin, President and Editor-in-chief of China Advertising Magazine, invited Mr. Huang Xueping, President of Ericsson Media Research Company, to participate in the “National BSM Forum on the Application and Release of Surveys and Survey Technologies and the Annual Meeting of SMMR 2011” At this academic conference of the national broadcasting community, a speech entitled “Entering the Mainstream - A New Discovery of the Value of Broadcast Media in the Internet Age” was delivered at the conference. From the perspective of brand marketing, he analyzed the mainstream value of broadcast media in the Internet age and elaborated the importance of listening data to enhance the influence of broadcast media in the mainstream media market and promote the radio advertisement market. He was warmly welcomed by the guests.