红色旅游是组织接待旅游者开展缅怀学习、参观游览的主题性旅游活动,是革命传统教育观念和旅游产业观念与时俱进的结果。在以方志敏为主题的红色旅游中,红色精髓集中体现在方志敏精神上。本文畅述了方志敏精神的内涵,阐述了彰显红色精髓的时代意义,并通过红色旅游自身独有的学习性、故事性、参与性、扩展性的特点,将方志敏精神融入红色旅游中,深入游客心中。 Red Tourism is the organization of reception of tourists to carry out the memory of learning, visit the theme of tourism activities, is the concept of revolutionary traditions and tourism industry as a result of the concept of keeping pace with the times. In the red travel with Fang Zhimin as the theme, the essence of red is embodied in Fang Zhimin’s spirit. This paper describes the connotation of Fang Zhimin’s spirit, elaborates the significance of the times to highlight the essence of red, and through the unique learning, story, In-depth visitor’s heart.