白酒行业在这个同类产品高度同质化的产品领域,消费者的选择余地加大,有限市场空间迫使白酒企业的营销变得愈加难以下手,无论是谁,都很难凭借产品本身的卓然不群赢得消费者。在社会发展节奏不断加快的今天,白酒的消费仍然是人们生活中不可或缺的一部分。“酒可以解乏”、“喝酒能够调解氛围”、“饮酒是一种消遣”、“品酒是一种文化”,饮酒者对酒总是有着不同方面的偏好和青睐。因此作为白酒企业,了解与掌握消费者常规的白酒消费习惯,剖析与探讨隐藏在消费行为背后的白酒消费心理, Liquor Industry In this highly homogeneous product category of similar products, consumers have more choices and the limited market space has forced liquor companies’ marketing to become more difficult to handle. No matter who, it is difficult to rely on the product itself Win the consumer. In the accelerating pace of social development today, the consumption of liquor is still an integral part of people’s lives. “Wine can dissolve tiredness,” “drinking is able to mediate the atmosphere,” “drinking is a pastime,” and “wine tasting is a culture,” drinkers always have different preferences and preferences for wine. Therefore, as liquor enterprises, to understand and master the conventional consumer habits of liquor consumption, analysis and discussion of hidden behind the consumption behavior of liquor consumption psychology,