《经济学家》是全球杂志中具有150多年历史的经典品牌。它由原来单一的商业周刊发展成为拥有两大拳头品牌,几十种出版产品和多种产业经营的经济学家集团。在传统报业不景气的今天,《经济学家》的品牌经营策略攻城拔寨,总收入、广告额、发行量不断攀升。 The Economist is a classic brand in the global magazine with more than 150 years of history. It grew from a single BusinessWeek into an economist group with two fist brands, dozens of published products and a variety of industries. In the traditional newspaper downturn today, “economist” brand management strategy siege, total revenue, advertising, circulation rising.