据调查,中国的媒介市场主要还是集中在大中城市,由于强势消费群体在这些地方的汇集。使大部分商家的广告投放一般都没有离开过这个范围。随着中国经济的快速发展.中国的经济热点也开始逐步扩大,甚至在一些局部地区都成了全国性的产品集散地,消费能力远远超过一些大中城市的总体水平。比如终端是面向一般消费群体制药厂商、家电厂商、农艺洗涤用品、方便食品及耐用消费品都将在广大城镇和农村有较大的作为。从整体消费力量来说越来越多的国内外企业己感受到这个广阔营利空间。如何在林林总总的市场中找出缝隙并迅速占领它,这是每一个广告主和广告公司都比较关心的。在现代市场营销中, According to the survey, China’s media market is still mainly concentrated in large and medium-sized cities, due to the convergence of strong consumer groups in these places. So that most businesses do not generally leave the advertisement. With the rapid economic development in China, the economic hot spots in China have also begun to gradually expand, even in some parts of the country have become a national product distribution center, spending power far exceeds the overall level of some large and medium-sized cities. For example, the terminal is intended for the general consumer groups pharmaceutical manufacturers, appliance manufacturers, agrochemicals washing supplies, convenience foods and consumer durables will have a greater presence in the vast majority of urban and rural areas. More and more domestic and foreign enterprises have felt this vast profit-making space from the overall consumption power. How to find gaps in the vast market and quickly occupied it, which is every advertiser and advertising companies are more concerned about. In modern marketing,