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中国实体零售业正在面临着重重压力,运营成本的快速增加、消费者消费习惯的改变、网络营销模式的冲击使得今年上半年中国实体零售业整体增幅放缓。对比实体店与电商的差别,中国实体零售业需要看清优势与契机,借鉴国际百货业发展模式,找到属于自己的破局之路。“综合上半年,乃至国庆节前期的数据表明,中国零售业今年的压力一直都非常大。虽然第一季度和第二季度的销售额同比上涨了12.4%和13.1%,但是整体增速却比去年放缓,前八个月低于上一年1.3个百分点。而且,中小型零售业
China’s real retail industry is facing a lot of pressure, the rapid increase in operating costs, consumer spending habits change, the impact of online marketing model makes the first half of China’s overall retail business growth slowed. Comparing the difference between physical stores and e-commerce, China’s real retail industry needs to see the advantages and opportunities, learn from the international department store industry development model, find their own way to break the law. ”In the first half of the year and even in the pre-National Day data, the pressure on China’s retail industry this year has been quite great. Although sales in the first quarter and the second quarter were up 12.4% and 13.1% from a year earlier, overall growth A slowdown from last year. The first eight months were 1.3 percentage points lower than the previous year. Moreover, small and medium-sized retail