新媒体传播效应扩大今天,微信在市场推广中的作用已经不言而喻,会议活动传统的营销方式也在微信等手段大行其道之下悄然酝酿一场颠覆式的变革。协会会议能从中学到很多来自自己领域以外的的新想法,而这些有借鉴性的创新思维也成为带动协会会议活动营销创新的基础。在这届IT&CM协会日的现场,新媒体营销企业Pantravel的总经理Ken Worker特别表达了应该为协会塑造专门 Nowadays, the role of WeChat in marketing has been self-evident. The traditional marketing methods of conference activities have also been quietly brewing a subversive change under such well-known means as WeChat. Association meetings can learn a lot from the outside of their own new ideas, and these innovative thinking has also become a reference to drive the Association of marketing activities based on the innovation. At this IT & CM Association Day, Ken Worker, general manager of the new media marketing firm Pantravel, specifically expressed the need to create a