在传统媒体遭遇发展瓶颈的情况下,向新媒体发展成为业界共识,其中手机报因其成本投入相对较低、收费模式清晰等格外受到青睐。国内几乎所有的报业集团和有影响的报纸都开通了手机报,中国移动、中国联通等通信企业凭借技术优势也加入竞争行列。尽管手机报中不乏盈利者,但是,作为以技术为支撑的手机报要受运营商、服务提供商的掣肘,盈利模式单一也限制了手机报的发展。而传统媒体与新媒体能否完全融合、互动,手机报是否能如愿成为媒体新的经济增长点等诸多问题,还需进一步探讨和实践。希望本期“前言关注”探讨的话题能引发新的思索和认知。 Under the circumstance of bottlenecks in the development of traditional media, the development of new media has become the consensus of the industry. Among them, mobile phone newspaper is particularly favored due to its relatively low cost of investment and clear charging mode. Almost all newspaper groups in China and influential newspapers have opened mobile newspapers. China Mobile, China Unicom and other telecommunications companies have also joined the competition by virtue of their technological advantages. Although there are many profitable mobile phone newspaper, but as a technology-backed mobile newspaper to be operators, service providers constraints, a single profit model also limits the development of mobile newspaper. The traditional media and new media can be fully integrated, interactive, whether mobile phone newspaper can become a new economic growth point of the media and many other issues, the need for further exploration and practice. We hope this issue of “Preface Concerns” can trigger new thinking and cognition.