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随着当前市场经济的快速发展,企业在发展的过程中,面临的竞争现象和风险也越来越大。此类现状下,成品油作为能源企业发展中主要的销售产品之一,由于其质量同质化特性。实际发展的过程中,各能源企业之间也存在较大的竞争现象。在此过程中,企业为了保障自身的稳定发展,市场开发则意义重大。针对此类现状,文章分析当前市场开发在成品油营销过程中的作用与策略。
With the rapid development of the current market economy, the competition and risks faced by enterprises in the process of development are also getting bigger and bigger. Under such status quo, refined oil as one of the main sales products in the development of energy enterprises due to its quality of homogenization. In the process of actual development, there is also a big competition among various energy enterprises. In this process, in order to protect their own stable development of enterprises, market development is of great significance. In response to such status quo, the article analyzes the role and strategy of the current market development in the process of product marketing.