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最近,我们对鲁西阳谷县的8个乡镇,10个行政村和36户农民进行调查,着重研究开拓鲁西农村市场问题。现将调查情况报告如下: 一、农村市场现状及特点阳谷县目前农村市场总的态势是:物质丰富,物价稳中有降,购买力不旺,消费低迷,买方市场占主导地位,消费潜力巨大。全县农业人口67.46万人,农村社会消费品零售总额1998年为52160万元,比1997年增长8.4%,扣除价格因素,实际比上年下降。今年第一季度,全县实现社会消费品零售总额13633万元,比去年同期下降0.5%。农村市场和农民消费状况主要呈现以下几个特点: (一)市场供应充足。无论生产资料还是生活资料,应有尽有,市场供应都很丰富。 (二)农村市场向区域化、专业化方面发
Recently, we conducted surveys in 8 townships, 10 administrative villages and 36 farmers in Yanggu County, Luxi, focusing on research and development of rural markets in Luxi. The investigation report is as follows: I. Current situation and characteristics of the rural market The overall situation of the rural market in Yanggu County is: The material situation is rich, the price is stable, the purchasing power is not strong, the consumption is low, the buyer’s market is dominant, and the consumption potential is huge. . The county’s agricultural population is 674,600. The total retail sales of rural consumer goods in 1998 was 521,600,000 yuan, an increase of 8.4% over 1997. Actually, it was lower than the previous year after deducting price factors. In the first quarter of this year, the county’s total retail sales of consumer goods reached 13,633,000 yuan, a decrease of 0.5% from the same period last year. The rural market and farmers’ consumption status mainly presents the following characteristics: (1) The market supply is sufficient. Regardless of the production materials or living materials, everything is abundant and the market supply is very rich. (B) The rural market has been issued in terms of regionalization and specialization.