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有的民事主体故意在相同或近似商品上突出使用他人注册商标的文字,造成相关公众产生误认,搭他人注册商标的便车,淡化他人注册商标,破坏了诚实信用的市场竞争秩序。通常,商标权与企业名称权是两类平行的知识产权概念,并不产生冲突。但当商标在经营领域中取得知名度后,他人将商标名称登记在企业名称中并突出使用,且使社会公众对商品
Some civil subjects deliberately use the words of other people’s registered trademarks on the same or similar products, causing the relevant public to misidentify, taking the convenience of other people’s registered trademarks, diluting the registered trademarks of others, and undermining the market competition order of honesty and credit. Generally, trademark rights and corporate name rights are two types of parallel concepts of intellectual property, and do not create conflicts. However, when a trademark gains popularity in the field of operation, others register the trademark name in the name of the enterprise and highlight it for use,