营销是科学还是艺术? 市场营销到底是科学还是艺术,不同的人有不同的理解,但是大家普遍认同的是市场营销必须科学,也是艺术,这是真理,但是科学和艺术的比重是多少？不同的人有不同的观点,在西方国家一个普遍的共识就是科学占80％,而艺术占20％。在今天的中国,如果以全国范围来看呢,可能这个比例正好相反,80％是艺术,20％是科学,科学和艺术有什么差距呢？科 Is marketing a science or an art? Marketing is a science or an art. Different people have different understandings. However, everyone generally agrees that marketing must be scientific as well as art. This is truth, but what is the proportion of science and art? Different people have different views. A common consensus in Western countries is that science accounts for 80%, while art accounts for 20%. In today’s China, if you look at the whole country, it may be the opposite. 80% is art and 20% is science. What is the gap between science and art? Section