论文部分内容阅读
网上临时一口价拍卖是一种常见的网上一口价拍卖方式,针对这种方式,在考虑投标者有限理性行为的情形下,如何进行拍卖的卖方收益分析,并在此基础上制定合理的一口价水平,这是一个需要关注的研究课题。在本文中,基于投标者有限理性假设,以完全理性投标者最优投标策略及卖方期望收益模型为研究基础,使用投标者行为选择函数刻画了投标者有限理性行为,并构建了考虑投标者有限理性行为的网上临时一口价拍卖的卖方期望收益模型。进一步地,依据构建的模型,通过一口价水平、投标者人数和投标者有限理性程度对卖方收益影响的数值仿真,以及进行考虑投标者有限理性与完全理性两种情形下的卖方期望收益的比较分析,得到了一些重要结论和管理启示。
On the Internet temporary one-price auction is a common way of online one-price auction. In this way, under the circumstance of bounded rational behavior of bidders, how to conduct the seller’s return analysis of the auction and make a reasonable one-price basis Level, this is a research topic that needs attention. In this paper, based on the bounded rationality assumption of bidders, based on the research on the bidder optimal bidding strategy and the seller expectation return model, the bidder behavior selection function is used to characterize the bidder’s bounded rationality behavior. Rational behavior of online temporary one-price auction seller expected return model. Furthermore, according to the model constructed, through the numerical simulation of the influence of the seller’s profit on the barter price level, the number of bidders and the bounded rationality of the bidders, and the comparison of the seller’s expected profit under both the bounded rationality and the completely rational bidder’s consideration Analysis, got some important conclusions and management implications.