针对当前部分数字出版物盈利模式不成熟的问题,笔者借鉴盈利模式分析工具理念,将众多数字出版物盈利模式重新划分为四大类,然后应用盈利模式结构四要素分析法,分析中外数字出版物案例得出成功经验,并查找出国内部分数字出版物盈利模式存在的问题,最后归纳得出目前国内数字出版物盈利欠佳的原因,提出了改进建议。 Aiming at the immaturity of the profit model of digital publication, the author draws on the concept of profit model analysis tool, divides the profit model of many digital publications into four categories, and then uses the four elements analysis of profit pattern structure to analyze the digital publications The case draws successful experience and finds out the problems existing in the profit model of some domestic digital publications. Finally, it concludes the reasons for the current poor profitability of digital publications in China and puts forward suggestions for improvement.