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由于明星极大的影响力和号召力,许多企业纷纷聘请明星作为形象代言人,明星广告正成为许多企业营销的重要手段。为提高广告的传播效果,企业必须认真研究明星代言的传播策略,使企业真正通过明星广告达到宣传企业,推销产品的目的。
As celebrities great influence and appeal, many companies have hired celebrities as spokespersons, celebrity advertising is becoming an important means of marketing many enterprises. In order to improve the dissemination of advertisements, enterprises must carefully study the dissemination strategies of celebrity endorsements so that the enterprises can really reach the purpose of promoting enterprises and selling products through celebrity advertisements.